Uber to Offer Hot Air Balloon Rides in Turkey in Tourism Push
(Bloomberg) -- Uber Technologies Inc. will let users book hot air balloon rides over Turkey’s touristic Cappadocia region, the latest step in the company’s push to expand from taxis and ride-hailing into wider travel and tourism.Most Read from BloombergIsrael Latest: More Aid Trickles Into Gaza as Death Toll RisesCar Owners Fall Behind on Payments at Highest Rate on RecordUS Push for Release of Hostages Delays Israeli Ground War, But Won’t Stop ItModerna Shaves Off $7 Billion in Value After Pfiz Uber Technologies Inc. is set to allow users to book hot air balloon rides over Turkey's Cappadocia region, the latest step in its expansion into wider travel and tourism. App users can pay €150 ($159) to reserve one of 20 places on a 1.5-hour sunrise flight 3,000 feet above the Unesco-registered volcanic landscape. The area is a major tourist attraction in Turkey, with around 10% of the country’s 44.6 million foreign visitors expected in 2022. This year, Turkey aims to attract a record 60 million tourists. The balloon service is part of Uber’‘Operating system for everyday life’ vision, which includes new travel options outside the US, Tuk-Tuks in India, seasonal boat services in Greece and flight bookings in the UK.
प्रकाशित : 2 साल पहले द्वारा Patrick Sykes में Travel
(Bloomberg) -- Uber Technologies Inc. will let users book hot air balloon rides over Turkey’s touristic Cappadocia region, the latest step in the company’s push to expand from taxis and ride-hailing into wider travel and tourism.
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App users can pay €150 ($159) to reserve one of 20 places on a 1.5-hour sunrise flight 3,000 feet (914.4 meters) above the Unesco-registered volcanic landscape, famous for its cave cities and churches dating back to the 10th century, the company said in a statement Monday.
The area is a major tourist attraction in Turkey, with around 10% of the country’s 44.6 million foreign visitors in 2022 staying there, according to the Ministry of Culture and Tourism. This year, Turkey aims to attract a record 60 million tourists.
The balloon service is part of Uber’s vision to grow into what Chief Executive Officer Dara Khosrowshahi has called “the operating system for everyday life.” It’s launched new travel options mostly in international markets outside the US, offering Tuk-Tuks in India, seasonal boat services in Greece and flight bookings in the UK.
Turkey has become one of Uber’s fastest-growing markets, the company said, with the number of app trips rising by over 50% since last year. The company has more than 30,000 active taxi drivers in nine Turkish cities, with the most in Istanbul.
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विषय: Ridesharing, Uber