TATO joins UNWTO to position Tanzania as a top tourism destination
THE World Tourism Organization (UNWTO) 25th General Assembly has approved the admission of the Tanzania Association of Tour Operators (TATO) officially becoming a member of the UN-affiliated agency. TATO, Tanzania's leading members-only group, has been welcomed by the UNWTO to become an affiliate member of the global tourism body. The admission of TATO was approved during the 25th Session of the General Assembly in Samarkand, Uzbekistan, during which UNW TO Director for Affiliate Members, Ambassador Ion Vilcu, stated that the private sector is considered an important partner in the UN's mandate for sustainable tourism development and the achievement of the 2030 Agenda. The association of Tanzania Association of Tour Operators (ATO) is the leading group advocating for over 300 private expert tour operators in Tanzania, the home of the number one safari destination in the world. The UNTTO networks serve as a venue for active collaboration where UNWTA member states and affiliate members can interact, share and access relevant information. The organisation also provides members a platform to stay connected in a travel field that is also directly linked to conservation of endangered wildlife, climate change and cultural preservation.
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TATO, is Tanzania’s leading members-only group advocating for over 300 private expert tour operators in Tanzania, the home of the number one safari destination in the world.
“I’ve the pleasure of welcoming Tanzania Association of Tour Operators to the UNWTO, as your admission has been approved on 18th of October 2023, during the 25th Session of the General Assembly, held in Samarkand, Uzbekistan” announced UNWTO Director for Affiliate Members, Ambassador Ion Vilcu.
Ambassador Vilcu added: “Consequently, hereinafter, you are considered a UNWTO affiliate member, benefiting from all the services and rights inherent to your membership to the organization”.
He said that the UNWTO considers the private sector as an important partner in fulfilling its general mandate for the promotion of sustainable tourism development and the achievement of the 2030 Agenda.
“Within this context, we recognize the great potential of the collaboration with your entity to contribute towards the creation of a more ethical and responsible tourism industry, for the benefit of the international community and we are delighted that your entity has decided to join the over 400 already existing UNWTO affiliate members” Ambassador Vilcu explained.
“Joining as affiliate member allows your entity to achieve local, regional, national and global visibility through the network and channels of UNWTO. The affiliate member is a fundamental tool in increasing competitiveness of the private sector actors in the tourism industry,” reads a UNWTO document.
The UNWTO networks serve as a venue for active collaboration where UNWTO member states and affiliate members can interact, share and access relevant information.
TATO would benefit from the platform to generate, disseminate and apply specialized knowledge in order to take advantage of the great potential to address pressing tourism-related issues of common interest such as skills transfer and access cutting-edge technologies from a variety of sectors.
Minister for Natural Resources and Tourism, Angellah Kairuki congratulated TATO for qualifying to be the affiliate member of the global tourism body.
“I wish to commend Tanzania Association of Tour Operators (TATO) for bringing Tanzania private sector to be intertwined into this key global tourism intergovernmental body,” Kairuki who is the Vice-Chairperson of the 25th UNWTO General Assembly.
“I’m so excited for TATO being embraced as affiliate member of UNWTO. This is a major step forward to position our country as the best tourism and investment destination in the world map” said TATO Chairman, Wilbard Chambulo who led a high-profile delegation at the key UNWTO meeting.
Chambulo told the dollar-billionaires attending the UNWTO investment forum that Tanzania has competitive advantage when it comes to natural and cultural attractions as it boasts to have highest concentrations of wildlife per square kilometers than anywhere else in the World.
TATO provides its members a platform to stay connected in a travel field that is also directly linked to the conservation of endangered wildlife, threatening climate change and cultural preservation.
After attending the 25th UNWTO, TATO’s mission will continue out to Turkey to perpetuate its promotion of Tanzania as the best safari destination to woo tourists and investors, TATO CEO, Sirili Akko said.
“TATO will be meeting with investors in a variety of different business sectors in Istanbul, Turkey. Tanzania is one of the few African countries eager to discuss new business ventures with entrepreneurial Turkish investors who are looking to support and grow a vast number of export products within the country,” Akko explained.